Sharks and Wreck: A Brand Revitalization Project for Twitch

In 2022, I undertook a rebranding initiative for Sharks and Wreck, a budding Twitch streaming channel helmed by gaming enthusiasts Xaos and Felyx. The duo’s commitment to delivering engaging content required a visual identity that resonated with their audience and stood out within the competitive streaming landscape.

My contributions to the rebranding process began with the conceptualization and illustration of a new channel mascot named Wrexxy the Shark. This charismatic character was designed to encapsulate the channel’s adventurous spirit and to serve as a recognizable figurehead.

Building upon this, I developed a series of custom status screens that integrated seamlessly with the channel’s new visual theme. These screens were tailored to provide viewers with a cohesive and immersive viewing experience during various stages of the broadcast, such as pre-stream, intermission, and post-stream periods.

The redesign was extended to an overhaul of the channel’s on-stream overlays, tailored for Streamlabs integration. The updated overlays were crafted to enhance the presentation of the broadcasters’ cameras, ensuring a professional and polished appearance that maintained focus on the streamers and their gameplay.

Planned future projects may include the design and implementation of custom alerts, chat emojis, and animations of Wrexxy the Shark which will encourage audience engagement and contribute to a lively chat environment.